2024

NYX Awards - 2024 Gold Winner Winner: Brand Ave. Studios

Tom Thumb video with CeeDee Lamb

Entrant Company

Brand Ave. Studios

Category

Content Marketing / B2B Branded Content Campaign

Client's Name

Tom Thumb supermarket

Country / Region

United States

Experience Level

Agency

Tom Thumb supermarkets asked us to promote them, especially noting their fresh meats and seafood, in an entertaining way. Tom Thumb is based in Texas, so it was a win to get CeeDee Lamb, wide receiver for the Dallas Cowboys, to be in this video. Throughout the video, the fun-loving Tom Thumb mascot’s antics keep the grocery chain’s name top of mind And of course using humor captures attention, provides a laugh and makes the ad memorable. An all-around win!

Credits

Exec Producer
Brad Tohtz
2024
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