2024

NYX Awards - 2024 Silver Winner Winner: CQL

Revolutionizing Retail Through Commerce & Storytelling

Entrant Company

CQL

Category

Website / Retail

Client's Name

Coldwater Creek

Country / Region

United States

Experience Level

Agency

With the opportunity to upgrade its technology and replace its ecommerce platform to drive new growth in a cost-effective and timely way, leading specialty retailer of women’s apparel Coldwater Creek leveraged a replatform as a catalyst for a complete digital transformation. Coldwater Creek’s digital vision was brought to life with a flexible, modern architecture built on BigCommerce, a best-in-class seamless customer experience with improved omni-channel touchpoints, efficient merchandising and management of the site, an impressive total cost of ownership, and an ecosystem designed for growth both globally and in new channels.
Coldwater Creek selected CQL, an elite BigCommerce partner, to navigate their transformative journey and implement the modernized tech stack through a multi-stage process, including a comprehensive platform evaluation and recommendation, strategic discovery meetings, a robust persona exercise, a brand refresh, product information management (PIM) system implementation, development, custom integrations, and SEO.
Coldwater Creek’s new website delivers an elevated brand look with a heightened customer experience, engaging customers with nature-inspired palettes, intuitive navigation filled with captivating collections and immersive storytelling, and visual badges and promotions to enrich the shopping experience. With an ecommerce infrastructure designed for agility and flexibility, Coldwater Creek is outfitted to scale operations and grow their market share.

2024
Marketing Campaign
NYX Awards 2024 Winner - Digital Marketing Performance and Strategy, The Anything Group
silver
winner

Entrant Company

The Anything Group

Category

Marketing Campaign / Marketing ROI Excellence (New)

Country / Region

United States

2024
Social Media
NYX Awards 2024 Winner - Having A Little Monday Pun, Taillight
silver
winner

Entrant Company

Taillight

Category

Social Media / Social Campaign

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Making a Difference, Final Frame GmbH
silver
winner
St. George's The British International School

Entrant Company

Final Frame GmbH

Category

Video / School / Universities

Country / Region

Germany

2024
Website
NYX Awards 2024 Winner - KoçSistem's Brand New Website!, KoçSistem Bilgi ve IletiSim Hizmetleri A.S.
silver
winner

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S.

Category

Website / Home Page / Landing Page

Country / Region

Turkey