Connected Creativity

Synopsis:
When two small business owners realise they need each other's talents to scale their businesses, they join forces, connecting their brother machines to reach new levels of success.
Brother Industries, an electronics conglomerate with a century-long legacy, has consistently led the way in innovation. The Brother team approached us to create a promotional video highlighting the synergy between their machine ranges, appealing to small business owners and inspiring them with the potential for growth, creativity, and diversification.
The video was created for use in craft stores and on digital marketing channels. The target market for 'Connected Creativity' was small business owners looking to diversify their business.