2024
Entrant Company
SFC Group
Category
Marketing Campaign / Multichannel Marketing Campaign (New)
Client's Name
Kiyatec
Country / Region
United States
Experience Level
Agency
Kiyatec is a leader in functional precision oncology dedicated to revolutionizing cancer care. Their 3D Predict™ cell culture technology delivers patient-specific evidence of response to chemotherapy prior to treatment initiation. Knowing which therapy works before subjecting patients to the potentially damaging effects of chemo...well, that IS revolutionary. And their marketing efforts needed to reflect that. However, Kiyatec's founders are marketing-naïve scientists. We needed to help them generate national awareness with a campaign that would appeal to neurosurgeons, medical oncologists, and neuropathologists. We started with the concept that every body is different, so a one-size-fits-all approach just doesn't make sense for cancer treatment. Our integrated campaign included a journal ad, social media campaign, convention materials, a suite of print collateral, and a bold journal ad seamlessly marrying powerful patient images with a dynamic representation of a cancer cell, both linked by the universal language of "MOA" (Mechanism of Action). It's the epitome of personalized healthcare, putting the patient at the heart of it all.
Credits
Entrant Company
The Biondo Group
Category
Advertising & Design / Packaging Design (Series)
Country / Region
United States
Entrant Company
weights&pulleys
Category
Marketing Campaign / Global Marketing Campaign (New)
Country / Region
United States
Entrant Company
New York Life Insurance Company
Category
Video / Corporate
Country / Region
United States
Entrant Company
Parnaso
Category
Advertising & Design / Newspaper Ad Design
Country / Region
Spain