2024

NYX Awards - 2024 Gold Winner Winner: Yamamoto Agency

Masterbuilt Gravity Series

Entrant Company

Yamamoto Agency

Category

Social Media / Social Branding Campaign

Client's Name

Middleby - Masterbuilt

Country / Region

United States

Experience Level

Agency

We rebranded the Masterbuilt Gravity Series to position it as the grill of choice for those who are looking to do things differently. We created the “Firestarters” campaign, comprised of video, digital and social, to rally rookie and veteran grillers alike to follow their own flame and join a community with Masterbuilt. To make the Masterbrand Gravity Series stand out from the competition, we gave the brand a bold attitude and striking visual presence. This includes a modern, edgy look featuring a diverse community of Firestarters.

Credits

Executive Creative Director
Shawn Pals
Associate Creative Director, Designer
Melisse Treptow
Associate Creative Director, Copywriter
Ryan. Strode
Art Director
Ericka Wallis
Senior Account Manager
Melissa Whitmer
Project Manager
Ethan Lindeman
2024
Video
NYX Awards 2024 Winner - Icelandic Glacial Water - Fire & Ice, Phoenix Media Group
gold
winner
Icelandic Glacial Water

Entrant Company

Phoenix Media Group

Category

Video / Advertising

Country / Region

United States

2024
Advertising & Design
NYX Awards 2024 Winner - Love, Beauty & Planet Hair Care, CRX Design
gold
winner

Entrant Company

CRX Design

Category

Advertising & Design / Packaging Design (Series)

Country / Region

Brazil

2024
Website
NYX Awards 2024 Winner - Recipetoria, Kate Pine
gold
winner

Entrant Company

Kate Pine

Category

Website / Food & Beverage

Country / Region

Canada

2024
Strategic Campaign
NYX Awards 2024 Winner - Speed and Results, Jennings Social Media & MarTech
gold
winner
AutoVentive

Entrant Company

Jennings Social Media & MarTech

Category

Strategic Campaign / Mobile Campaign

Country / Region

United States