Masterbuilt Gravity Series

We rebranded the Masterbuilt Gravity Series to position it as the grill of choice for those who are looking to do things differently. We created the “Firestarters” campaign, comprised of video, digital and social, to rally rookie and veteran grillers alike to follow their own flame and join a community with Masterbuilt. To make the Masterbrand Gravity Series stand out from the competition, we gave the brand a bold attitude and striking visual presence. This includes a modern, edgy look featuring a diverse community of Firestarters.