Hi On Nature x Hawke Media

Hi On Nature is a burgeoning cannabinoid products company that wanted to harness the power of affiliate marketing to increase customers and sales but faced limitations and industry-specific challenges. The Hi On Nature team came to Hawke Media to address these hurdles through strategic affiliate recruitment and SEO optimization as a means to push past the industry’s reluctance. The partnership yielded unprecedented results, including a significant increase in affiliate engagement and over 175% in increased total gross revenue.
Hawke Media is an AI-enabled, tech-integrated digital marketing agency offering tailored, data-driven solutions. It delivers the expertise and strategic oversight of a Chief Marketing Officer (CMO)-caliber professional, meeting the critical marketing needs of contemporary businesses. Hi On Nature, committed to delivering premium cannabinoid products with minimal side effects, sought not only to expand its market reach but also to establish a brand synonymous with quality and consumer trust.Hawke Media crafted a strategy emphasizing SEO optimization and strategic navigation of the cannabis industry's challenges to enhance Average Order Value (AOV), increase order count, boost revenue, and improve conversion rates through selective affiliate marketing partnerships
At the core of Hi On Nature's mission is producing responsibly sourced, high-quality cannabinoid products designed to enhance user experience without the common drawbacks. The collaboration between Hi On Nature and Hawke Media generated a staggering 218.1% increase in total order count, a 175.6% increase in total clicks, a 175.5% increase in total gross revenue, an improved conversion rate of 15.5% and 13.4% increase in AOV.