2024

NYX Awards - 2024 Gold Winner Winner: Michele Mardorf

Synthax: A Producer's Road to Hall of Fame

Entrant Company

Michele Mardorf

Category

Advertising & Design / Ad, Design & Print / Other__

Client's Name

UnitedMasters

Country / Region

United States

Experience Level

Other

Getting into music production can feel overwhelming given the steep learning curve. For far too long, aspiring producers have gone on this journey with limited official pathways, often relying on observation to learn from established producers in the field. So we partnered with UnitedMasters, a music platform that empowers independent artists to take control of their careers, to introduce a gaming aspect to the learning process and tap into the brain's natural desire for mastery and progression.
Synthax is a dynamic RPG laptop game that leverages the advantages of gaming and UnitedMasters' platform to make learning music production more accessible, particularly for beginners. From the beginning, you'll get to the most important decision point on your Road to Hall of Fame: Choose Your Mentor. Here, players will get to pick from iconic producers and unlock unique abilities, sound packs, and insider secrets. Forge your own path from novice beat maker to legendary Hall of Famer in this immersive learning experience by progressing through missions dedicated to basic rhythm, melody, terminology, theory, application, and more,

Credits

Michele Mardorf
2024
Website
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winner
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Entrant Company

Firmseek

Category

Website / Law & Legal Services

Country / Region

United States

2024
Public Relations Campaign
NYX Awards 2024 Winner - World Cancer Day 2022-2024 'CloseTheCareGap' campaign, Union for International Cancer Control - World Cancer Day
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winner

Entrant Company

Union for International Cancer Control - World Cancer Day

Category

Public Relations Campaign / Nonprofit and NGO

Country / Region

Switzerland

2024
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Entrant Company

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Category

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Country / Region

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Website
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winner
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Entrant Company

DesignHammer

Category

Website / Business to Business

Country / Region

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