2024

NYX Awards - 2024 Gold Winner Winner: Michele Mardorf

Synthax: A Producer's Road to Hall of Fame

Entrant Company

Michele Mardorf

Category

Advertising & Design / Ad, Design & Print / Other__

Client's Name

UnitedMasters

Country / Region

United States

Experience Level

Other

Getting into music production can feel overwhelming given the steep learning curve. For far too long, aspiring producers have gone on this journey with limited official pathways, often relying on observation to learn from established producers in the field. So we partnered with UnitedMasters, a music platform that empowers independent artists to take control of their careers, to introduce a gaming aspect to the learning process and tap into the brain's natural desire for mastery and progression.
Synthax is a dynamic RPG laptop game that leverages the advantages of gaming and UnitedMasters' platform to make learning music production more accessible, particularly for beginners. From the beginning, you'll get to the most important decision point on your Road to Hall of Fame: Choose Your Mentor. Here, players will get to pick from iconic producers and unlock unique abilities, sound packs, and insider secrets. Forge your own path from novice beat maker to legendary Hall of Famer in this immersive learning experience by progressing through missions dedicated to basic rhythm, melody, terminology, theory, application, and more,

Credits

Michele Mardorf
2024
Website
NYX Awards 2024 Winner - web BKL, Parnaso
gold
winner
BKL

Entrant Company

Parnaso

Category

Website / Business to Business

Country / Region

Spain

2024
Integrated Marketing
NYX Awards 2024 Winner - Payoneer: Own Tomorrow, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

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2024
Website
NYX Awards 2024 Winner - MSF TW Donation Experience Design, Hui-yu (May) Ho
gold
winner
Médecins Sans Frontières Taiwan

Entrant Company

Hui-yu (May) Ho

Category

Website / Nonprofit

Country / Region

Taiwan

2024
Content Marketing
NYX Awards 2024 Winner - Ovation Sienna Hills video, Brand Ave. Studios
gold
winner
Ovation Heartwood Preserve

Entrant Company

Brand Ave. Studios

Category

Content Marketing / Video or Video Series

Country / Region

United States