2024

NYX Awards - 2024 Gold Winner Winner: Michele Mardorf

Synthax: A Producer's Road to Hall of Fame

Entrant Company

Michele Mardorf

Category

Advertising & Design / Ad, Design & Print / Other__

Client's Name

UnitedMasters

Country / Region

United States

Experience Level

Other

About The Entry

Getting into music production can feel overwhelming given the steep learning curve. For far too long, aspiring producers have gone on this journey with limited official pathways, often relying on observation to learn from established producers in the field. So we partnered with UnitedMasters, a music platform that empowers independent artists to take control of their careers, to introduce a gaming aspect to the learning process and tap into the brain's natural desire for mastery and progression.
Synthax is a dynamic RPG laptop game that leverages the advantages of gaming and UnitedMasters' platform to make learning music production more accessible, particularly for beginners. From the beginning, you'll get to the most important decision point on your Road to Hall of Fame: Choose Your Mentor. Here, players will get to pick from iconic producers and unlock unique abilities, sound packs, and insider secrets. Forge your own path from novice beat maker to legendary Hall of Famer in this immersive learning experience by progressing through missions dedicated to basic rhythm, melody, terminology, theory, application, and more,

Credits

Michele Mardorf
2024
Integrated Marketing
NYX Awards 2024 Winner - 50 Years of Empowering Industry Through Innovations, Industrial Technology Research Institute (ITRI)
gold
winner

Entrant Company

Industrial Technology Research Institute (ITRI)

Category

Integrated Marketing / Company Branding

Country / Region

Taiwan

2024
Strategic Campaign
NYX Awards 2024 Winner - Enhanced Brand Identity, Jennings Social Media & MarTech
gold
winner

Entrant Company

Jennings Social Media & MarTech

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - The Imperial College London Maths School, Hiten Media limited
gold
winner

Entrant Company

Hiten Media limited

Category

Video / School / Universities

Country / Region

United Kingdom

2024
Video
NYX Awards 2024 Winner - Virginia's Insurance Marketplace Medicaid Commercial, Reingold, Inc.
gold
winner
Virginia State Corporation Commission, Virginia’s Insurance Marketplace

Entrant Company

Reingold, Inc.

Category

Video / Insurance

Country / Region

United States