2024

Entrant Company
Michele Mardorf
Category
Advertising & Design / Ad, Design & Print / Other__
Client's Name
UnitedMasters
Country / Region
United States
Experience Level
Other
Getting into music production can feel overwhelming given the steep learning curve. For far too long, aspiring producers have gone on this journey with limited official pathways, often relying on observation to learn from established producers in the field. So we partnered with UnitedMasters, a music platform that empowers independent artists to take control of their careers, to introduce a gaming aspect to the learning process and tap into the brain's natural desire for mastery and progression.
Synthax is a dynamic RPG laptop game that leverages the advantages of gaming and UnitedMasters' platform to make learning music production more accessible, particularly for beginners. From the beginning, you'll get to the most important decision point on your Road to Hall of Fame: Choose Your Mentor. Here, players will get to pick from iconic producers and unlock unique abilities, sound packs, and insider secrets. Forge your own path from novice beat maker to legendary Hall of Famer in this immersive learning experience by progressing through missions dedicated to basic rhythm, melody, terminology, theory, application, and more,
Credits
Entrant Company
Gravity Global
Category
Content Marketing / B2B Branded Content Campaign
Country / Region
United Kingdom
Entrant Company
BINYAN Studios
Category
Video / Real Estate
Country / Region
Australia
Entrant Company
Revenant
Category
Video / Immersive & Mixed Reality
Country / Region
United Kingdom
Entrant Company
KoçSistem Bilgi ve IletiSim Hizmetleri A.S.
Category
Website / Technology / Science
Country / Region
Turkey