2024
Entrant Company
Michele Mardorf
Category
Advertising & Design - Ad, Design & Print / Other__
Client's Name
UnitedMasters
Country / Region
United States
Experience Level
Other
Getting into music production can feel overwhelming given the steep learning curve. For far too long, aspiring producers have gone on this journey with limited official pathways, often relying on observation to learn from established producers in the field. So we partnered with UnitedMasters, a music platform that empowers independent artists to take control of their careers, to introduce a gaming aspect to the learning process and tap into the brain's natural desire for mastery and progression.
Synthax is a dynamic RPG laptop game that leverages the advantages of gaming and UnitedMasters' platform to make learning music production more accessible, particularly for beginners. From the beginning, you'll get to the most important decision point on your Road to Hall of Fame: Choose Your Mentor. Here, players will get to pick from iconic producers and unlock unique abilities, sound packs, and insider secrets. Forge your own path from novice beat maker to legendary Hall of Famer in this immersive learning experience by progressing through missions dedicated to basic rhythm, melody, terminology, theory, application, and more,
Credits
Entrant Company
Yamamoto Agency
Category
Video - TV Ad Campaign
Country / Region
United States
Entrant Company
80/20 Digital
Category
Marketing Campaign - Search Engine Marketing (SEM) Campaign (New)
Country / Region
Australia
Entrant Company
Aki Technologies, Media by Inmar Intelligence
Category
Marketing Campaign - Marketing Effectiveness / Other__
Country / Region
United States
Entrant Company
Michele Mardorf
Category
Advertising & Design - Ad, Design & Print / Other__
Country / Region
United States