2024

NYX Awards - 2024 Silver Winner Winner: Ashworth Creative

Mount Kisco Child Care Center (MKCCC) Website

Entrant Company

Ashworth Creative

Category

Website / Nonprofit

Client's Name

Mount Kisco Child Care Center (MKCCC)

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

Mount Kisco Child Care Center (MKCCC) advocates for children and their families by offering partial and low cost funding for exceptional child care in Westchester County, NY. However, their website was outdated and did not exemplify the level of education that they offer. The goal of the new website was to help multiple audiences learn about and find information they needed. For prospective families to connect with educational services for their children, and create areas where current families and board members could access information privately. Other target audiences such as donors, prospective donors and community members, grant decision makers could meet their goals in the most efficient manner possible.
Events and donor management were also an important part of the website so we streamlined with their financial software and payment processor to make receipt of payments a breeze.
Last but not least current staff are highlighted on their website, which was a big plus for parents and helped boost morale and pride in the organization.
Ashworth Creative met all the goals outlined in our brief.
Mount Kisco Child Care Center (MKCCC) is a non-profit child care and early education organization established in 1971. In 2023, MKCCC came to Ashworth Creative with an outdated Wordpress site, deciding it was time for a new website with improved functionality and appearance to reflect their current standing and appeal to donors, parents and staff.
On the client side, overall project supervision falls to Director of Development Paula Backer and Development Associate Meghan MacEnroe with guidance and feedback from Executive Director Dawn Meyerski and Program Director Kerry Wilson.
Project Management and Art Direction: Tracy Dwyer
Writer: Leslie - Home page copy only
Design and Creative Direction: Issac Ashworth
Design Support: Elyssa VanBenschoten
Developer: Ken Newman

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