Pretzels.com

Sometimes, you need someone better than you to look down their nose at what you put in your mouth, especially when it comes to licorice.com and pretzels.com. Our hilariously fancy Lead is not afraid to scoff at inferior products and the people who settle for them. After some gentle ribbing, they introduce the viewer to licorice.com and pretzels.com, touting the quality, selection, quick shipping that’s always fresh, and how great these are for gifting. The elevated set and character will position the products as the pinnacle of edible delicacies, because if they get the connoisseur’s seal of approval, then you know they’re going to blow your tiny mind.

Raindrop Agency was thrilled to partner with GOAT Foods on TOF commercial video concept that emphasizes their superior product quality and how GOAT is not afraid to lean into what separates them from the rest. While the ad is delightfully funny, it is also delivered with authority, wherein the tone feels authentic and genuine, with just the right amount of tongue-in-cheek snobbery for some laughs and to keep it engaging throughout.