Launch Campaign For Product Partnership With Dr. Weil

Spark partner, Purecare, released a new product line in
collaboration with renowned wellness expert, Dr. Weil, that focused
on nourishing sleep, sustainability, and well-crafted, artisan
bedding. Inspiration for the product line, textures, and colors were
largely drawn from nature and many of the products were dyed
with EarthColors®, created from upcycled almond shells, beets,
and bitter oranges.
We were tasked with amplifying the new product and collaboration
to a social audience. Despite having a relatively-small following on
Instagram, we were able to drive measurable impact for our client
by focusing our efforts on short-form video, brand storytelling, and
visuals that stopped the scroll.