Launch Campaign For Product Partnership With Dr. Weil

Spark partner, Purecare, released a new product line in

collaboration with renowned wellness expert, Dr. Weil, that focused

on nourishing sleep, sustainability, and well-crafted, artisan

bedding. Inspiration for the product line, textures, and colors were

largely drawn from nature and many of the products were dyed

with EarthColors®, created from upcycled almond shells, beets,

and bitter oranges.

We were tasked with amplifying the new product and collaboration

to a social audience. Despite having a relatively-small following on

Instagram, we were able to drive measurable impact for our client

by focusing our efforts on short-form video, brand storytelling, and

visuals that stopped the scroll.

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