2024

NYX Awards - 2024 Gold Winner Winner

IRON ISLAND - BINAURAL TRAILER

Entrant Company

Promo TV Globo

Category

Video - Trailers

Client's Name

TV Globo

Country / Region

Brazil

Experience Level

Other

The Iron Island series takes place on an oil platform in the middle of the ocean that has a very specific soundscape on its metal structure. For the series' promotional campaign, the PromoGlobo team developed a trailer using binaural immersive audio to take the audience into the middle of the scenes and perceive the sound space. The trailer seeks to translate the climate of tension and expectation, reinforcing the main assets of the plot: action, adventure and passion. The intensity of the plot is also represented with the sound of fire, helicopter, shots, and explosions driving the viewer to look at the astonishing images and wonder what it would be like to be inside the action on this platform in the middle of the sea.

To highlight the main conflicts of the series, the narrative structure of the trailer use the contrasts: water and fire; hot and cold; passion and hate – contradictions present in the personalities of the characters themselves, who are always living on the edge.

The Binaural Trailer was released on Globo's social networks and the public was invited to live a sensorial experience with the headphones both on the smartphone and on the desktop.

It was the first promo campaign with the use of binaural immersive audio in Brazil and it had more than 1 million views on Youtube and was shared on several social networks, reaching the initial goal of conquering the young-adult audience on social networks.

Credits

Promo Director
Chico Leão
Creative Manager
Camilla Cararo
Production Manager
Mariá Bottini
Copywriter
Paula Lobato
Production Coordinator
Tainara Ferreira
Editor
Eduardo Calvet
Editor
Victor Araújo
Sound Designer
Tony Pereira Jr
Sound Designer
Justo Lyra
Post-Production Supervisors
Gabriel Amorim, Isabella Corrêa e Thiago Cachoeira
Design
Tiago da Marta, Leonardo Gill
Producer
Sebastian Meirelles
2024
Video
NYX Awards 2024 Winner - Able Explainer Video
gold
winner

Entrant Company

Yum Yum Videos

Category

Video - Animation

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Payoneer: Own Tomorrow
gold
winner

Entrant Company

Gravity Global

Category

Video - YouTube / TikTok / Vimeo

Country / Region

United Kingdom

2024
Video
NYX Awards 2024 Winner - 2023 Chairman's Trophy Profile - Mychael Nguyen
gold
winner

Entrant Company

New York Life Insurance Company

Category

Video - Motivational

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Payoneer: Own Tomorrow
gold
winner

Entrant Company

Gravity Global

Category

Video - Social Media

Country / Region

United Kingdom