2024

NYX Awards - 2024 Gold Winner Winner

Smashing Growth Targets with Record Revenue

Entrant Company

80/20 Digital

Category

Marketing Campaign - Search Engine Marketing (SEM) Campaign (New)

Client's Name

Betta Fire Protection

Country / Region

Australia

Experience Level

Agency

Betta Fire Protection, a small, local business with a 40 year history, specialising in commercial and industrial fire protection, based in Sydney, Australia, set its sights on achieving a landmark revenue milestone in FYR 2023.

Following extensive consultations with the client, we utilised Google Ads, SEO, organic social media, and email marketing to enhance brand visibility and lead conversion. With a modest total marketing budget, our strategy targeted business owners, landlords, and homeowners’ associations in the Sydney metro area, emphasising reliability and compliance.

Our first port of call was to redesign the website and implement UX enhancements while emphasising brand values, USPs, value propositions, and trust signals.

Google Ads comprised a significant portion of all enquires to the website and it was essential to achieve optimal performance with the media spend. Highly targeted landing pages and rigorous A-B-C testing in Google Ads ensured maximum impact. Remarkably, from July 1, 2022, to June 30, 2023, the campaign yielded impressive results: a 20.12% increase in conversions, 47.94% surge in conversion rates, and a 10.55% reduction in cost per conversion in Google Ads. We increased conversions from lead generation (phone calls and enquiry form submissions) by 20.12%

Simultaneously, organic traffic skyrocketed by 293%, with over 30 Top 3 and 60 Top 10 rankings attained for critical keyphrases.

Ultimately, Betta Fire Protection's revenue exceeded expectations — a remarkable 33.3% increase from the previous year, generating ROI of 1,800%. This achievement not only signifies a historic milestone for Betta Fire Protection but also showcases the power of strategic digital marketing in driving substantial business growth for a small business of just 18 people.

Credits

Digital Strategy, 80/20 Digital
Colm MacGowan
SEO & Content Specialist, 80/20 Digital
Abbey Faulkner
Web Design & Technical SEO
Francis Tan
Senior Web Developer
Rez Dominguez
2024
Advertising & Design
NYX Awards 2024 Winner - Palo Alto Networks Homepage
gold
winner
Palo Alto Networks

Entrant Company

Organic

Category

Advertising & Design - Website Ad Design

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Retired State Trooper Returns to Active Lifestyle
gold
winner

Entrant Company

Abiomed Inc

Category

Video - Cinematography

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - The G-Box XR Manufaktur of Mercedes-Benz
gold
winner

Entrant Company

mediaman GmbH

Category

Video - Virtual Event

Country / Region

Germany

2024
Video
NYX Awards 2024 Winner - Bringing The Stories of Rady Children’s Hospital to Life
gold
winner

Entrant Company

TEAM LEWIS

Category

Video - Public Relations

Country / Region

United States