Open Range Brand Launch

Open Range is Western Canada\'s #1 selling all-natural dog treat. With a desire to expand throughout Canada and into the USA to compete internationally, Open Range identified the need for a re-brand + all new brand strategy in a effort to successfully grow the business into theses highly competitive markets. The overall strategy was a complete ground-up imagining of the brand, all brand elements, retail touch points, consumer material, website, print material - everything. Starting with an all new logo + tagline, the brand was tailored to the core customer with a strict focus on the brand promise of \"Treat your dog well, naturally.\" The Open Range brand strategy campaign marks one of our agencies highest profile success stories, and we continue as the Agency of Record today.
The brand strategy campaign received immediate traction with top international distributors, and the sales growth has been explosive nearly doubling revenue in only 18 months.