2024
Entrant Company
Aki Technologies, Media by Inmar Intelligence
Category
Marketing Campaign - Marketing Effectiveness / Other__
Client's Name
Halo Top
Country / Region
United States
Experience Level
Other
Aki Technologies, Media by Inmar Intelligence, in partnership with Wells Enterprises, launched a strategic campaign for Halo Top, a pioneer in the light ice cream category recognized for its healthier profile. They aimed to overcome the significant obstacle of promoting a traditional summer product during the winter, attempting to penetrate a crowded "better-for-you" market.
Despite the off-season for ice cream, the objective of the Halo Top campaign was to drive sales of Halo Top pints. By leveraging cutting-edge personalization technology and strategic targeting, the aim was to resonate with health-conscious consumers and habitual indulgers alike, ultimately boosting sales and establishing Halo Top as a guilt-free pleasure suitable for any season.
Entrant Company
McGill Productions
Category
Video - Consumer Product / Services
Country / Region
United Kingdom
Entrant Company
Aki Technologies, Media by Inmar Intelligence
Category
Marketing Campaign - Digital Marketing Campaign
Country / Region
United States
Entrant Company
80/20 Digital
Category
Marketing Campaign - Marketing ROI Excellence (New)
Country / Region
Australia
Entrant Company
National Automobile Dealers Association
Category
Video - Public Relations
Country / Region
United States