Aki Technologies Elevated Halo Top to Sweet Success

Aki Technologies, Media by Inmar Intelligence, in partnership with Wells Enterprises, launched a strategic campaign for Halo Top, a pioneer in the light ice cream category recognized for its healthier profile. They aimed to overcome the significant obstacle of promoting a traditional summer product during the winter, attempting to penetrate a crowded "better-for-you" market.
Despite the off-season for ice cream, the objective of the Halo Top campaign was to drive sales of Halo Top pints. By leveraging cutting-edge personalization technology and strategic targeting, the aim was to resonate with health-conscious consumers and habitual indulgers alike, ultimately boosting sales and establishing Halo Top as a guilt-free pleasure suitable for any season.