2024

NYX Awards - 2024 Grand Winner Winner

What is New World

Entrant Company

Layer

Category

Video - Games

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

Teaser, Announcement, Release Date, Launch, each game campaign requires a litany of trailers before day one and beyond but when you’re a year removed from launch and you need something that unequivocally explains what your core play loop is, CGI and VO isn’t the right move and gameplay is king. With this trailer we wanted to toss our widest net, pulling together sequences from existing assets and choreographing new ones from across the vast environments of New World. The marketing goal and concept have a deep literal connection, this game is for everyone. Solo crafters, hardcore raid leaders, and PVP lovers, should all find something to scratch that itch.

2024
People & Team
NYX Awards 2024 Winner - Layer
grand
winner

Entrant Company

Layer

Category

People & Team - Marketing Agencies

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - After Us Launch Trailer
grand
winner
Private Division

Entrant Company

Layer

Category

Video - Games

Country / Region

United States

2024
Advertising & Design
NYX Awards 2024 Winner - SFC Group | Self ProMoletion | Posters
grand
winner

Entrant Company

SFC Group

Category

Advertising & Design - Poster Design (Series)

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - First Nations Road Safety Campaign
grand
winner

Entrant Company

Blackfisch

Category

Video - Cultural

Country / Region

Australia