2024

NYX Awards - 2024 Grand Winner Winner

What is New World

Entrant Company

Layer

Category

Video - Games

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

Teaser, Announcement, Release Date, Launch, each game campaign requires a litany of trailers before day one and beyond but when you’re a year removed from launch and you need something that unequivocally explains what your core play loop is, CGI and VO isn’t the right move and gameplay is king. With this trailer we wanted to toss our widest net, pulling together sequences from existing assets and choreographing new ones from across the vast environments of New World. The marketing goal and concept have a deep literal connection, this game is for everyone. Solo crafters, hardcore raid leaders, and PVP lovers, should all find something to scratch that itch.

2024
Video
NYX Awards 2024 Winner - New World: Greatsword
grand
winner
Amazon Games

Entrant Company

Layer

Category

Video - Cinematography

Country / Region

United States

2024
Content Marketing
NYX Awards 2024 Winner - Jewel-Osco
grand
winner
Jewel-Osco

Entrant Company

Brand Ave. Studios/

Category

Content Marketing - B2B Branded Content Campaign

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - New World: Mount-N-Go
grand
winner
Amazon Games

Entrant Company

Layer

Category

Video - Games

Country / Region

United States

2024
Marketing Campaign
NYX Awards 2024 Winner - Armed for Success
grand
winner
Critical Insight

Entrant Company

STRATAC

Category

Marketing Campaign - Rebrand Campaign (New)

Country / Region

United States