2024

NYX Awards - 2024 Grand Winner Winner

New World: Rise of the Angry Earth

Entrant Company

Layer

Category

Video - Trailers

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

Rise of the Angry Earth is the first major expansion for Amazon Games’ breakout hit, New World. The eternal island of Aeternum has been altered forever, and the fate of players hinges upon a battle for dominance between humankind and nature.

In our trailer we set out to give the proper pomp and circumstance to this game-changing addition to the core New World experience. First, we set the stage by showing viewers Aeternum being torn asunder from the viewpoint of Artemis: a powerful and ancient foe who has her sights set on conquering Aeternum…and the world. To add to that, Rise of the Angry Earth introduced a litany of new upgrades to New World: new biomes, new weapons, new armor and abilities, and most importantly, the addition of mounts. Our trailer gleefully introduces each of these new elements with awesome cinematic gameplay capture and original motion graphics.

Our vision is to always look beyond typical trailer development and aim for something more filmic, more dramatic, and more immersive - and we think that this trailer is a great example of that vision at work.

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