2024

NYX Awards - 2024 Grand Winner Winner: Layer

New World: Your First Sandwurm

Entrant Company

Layer

Category

Video / Cinematography

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

Some days the universe just gives you a gift. That was the case for our agency the day we were trusted to get fans fanning-out about the crazy fun in New World’s Season 3: Blood of the Sands — particularly the Sandwurm Trial taking place within New World to kickoff the new season. So let’s see. You’ve got sand. You’ve got giant worms. We’re thinking Dune, right? Awesome. It doesn’t get any more badass than Dune.
Entirely shot in game, we were able to utilize various tools and tricks to create the feat of riding a Sandwurm, an activity that is not actually available in New World. Cinematic shots were combined with our detailed knowledge of New World and it's developer mechanics, curated music, VO and SFX, to create something that felt familiar and yet new and exciting. It was a wink to a knowing audience of sci-fi appreciators, and an invitation to get very wormin’ excited about Season 3: Blood of the Sands.

2024
Marketing Campaign
NYX Awards 2024 Winner - Vision:West presented by NBA Player Development , The MRN Agency
grand
winner

Entrant Company

The MRN Agency

Category

Marketing Campaign / Brand Awareness Campaign (New)

Country / Region

United States

2024
Strategic Campaign
NYX Awards 2024 Winner - OPPO Singapore  Hitting the Best Sales Achievement Worldwide, OPPO Singapore
grand
winner

Entrant Company

OPPO Singapore

Category

Strategic Campaign / Product Launch

Country / Region

Singapore

2024
Marketing Campaign
NYX Awards 2024 Winner - AT&T Fan Zone, The MRN Agency
grand
winner
AT&T Mexico

Entrant Company

The MRN Agency

Category

Marketing Campaign / Brand Awareness Campaign (New)

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - OlliOlli World: Void Riders, Layer
grand
winner
Private Division

Entrant Company

Layer

Category

Video / Trailers

Country / Region

United States