2024

NYX Awards - 2024 Grand Winner Winner: Layer

New World: Your First Sandwurm

Entrant Company

Layer

Category

Video / Cinematography

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

Some days the universe just gives you a gift. That was the case for our agency the day we were trusted to get fans fanning-out about the crazy fun in New World’s Season 3: Blood of the Sands — particularly the Sandwurm Trial taking place within New World to kickoff the new season. So let’s see. You’ve got sand. You’ve got giant worms. We’re thinking Dune, right? Awesome. It doesn’t get any more badass than Dune.
Entirely shot in game, we were able to utilize various tools and tricks to create the feat of riding a Sandwurm, an activity that is not actually available in New World. Cinematic shots were combined with our detailed knowledge of New World and it's developer mechanics, curated music, VO and SFX, to create something that felt familiar and yet new and exciting. It was a wink to a knowing audience of sci-fi appreciators, and an invitation to get very wormin’ excited about Season 3: Blood of the Sands.

2024
Content Marketing
NYX Awards 2024 Winner - Incredible Journeys - Episode 8 | Canada, Gravity Global
grand
winner
Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Content Marketing / B2B Branded Content Campaign

Country / Region

United Kingdom

2024
Website
NYX Awards 2024 Winner - Christopher Jessup's Official Website, Christopher Jessup
grand
winner

Entrant Company

Christopher Jessup

Category

Website / Music

Country / Region

United States

2024
Public Relations Campaign
NYX Awards 2024 Winner - Ice Ball – Together for the Planet, Giusti
grand
winner
Clube Atlético Mineiro

Entrant Company

Giusti

Category

Public Relations Campaign / Best PR Campaign

Country / Region

Brazil

2024
Marketing Campaign
NYX Awards 2024 Winner - “Gathering Place”–Asia's First Mirrored Digital Installation, CHONGQING IFS (Chongqing International Finance Square)
grand
winner
CHONGQING IFS (Chongqing International Finance Square)

Entrant Company

CHONGQING IFS (Chongqing International Finance Square)

Category

Marketing Campaign / Marketing Effectiveness / Other__

Country / Region

China