2024

NYX Awards - 2024 Grand Winner Winner

Star Wars Battlefront Classic Collection Launch Trailer

Entrant Company

Layer

Category

Video - Games

Client's Name

Aspyr

Country / Region

United States

Experience Level

Agency

In crafting the announce trailer for the Star Wars Battlefront Classic Collection, our primary aim was to elicit waves of nostalgia, transporting viewers back to the cherished memories of their childhoods spent immersed in these iconic games. To achieve this, we drew inspiration from the golden era of the 90s, infusing the trailer with the dramatic flair of movie-trailer voice acting reminiscent of the original Battlefront trailers that captivated audiences two decades ago. Delving deep into our own reservoir of Star Wars knowledge and fervor as fans, we meticulously recreated beloved cinematic moments within the game itself, paying homage to the timeless scenes that have defined the saga. By intertwining elements of the past with the technological advancements of the present, we sought to strike a delicate balance between honoring the legacy of the classics and introducing them to a new generation of players. With every frame, our creative process was driven by a deep reverence for the franchise and a desire to reignite the passion and excitement that first ignited our love for Star Wars.

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Entrant Company

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