2024
Entrant Company
Layer
Category
Video / Motion Graphics
Client's Name
Amazon Games
Country / Region
United States
Experience Level
Agency
In the games as a service era we’re all too familiar with new weapon drops but to use that content to regain lapsed players and satisfy the hardcore fans you need a multilayered hook. The Greatsword offers many threads to pull from, its weight, its history, its force. Our task was to justify this weapon with a trailer as powerful as the weapon itself.
Using these themes we drew up a familiar narrative, the master and apprentice. The script reflects this motif using the Greatsword as our magical heirloom which allowed us to accomplish a secondary goal for the hardcore fans, showing off the weapon’s ability tree while keeping the whole package engaging for a casual audience. We slotted in ancient pottery inspired motion graphics with gameplay examples of each attack showing off all six of the Greatswords capabilities.
Entrant Company
Infinity Marketing Team
Category
Marketing Campaign / Influencer Marketing Campaign (New)
Country / Region
United States
Entrant Company
Reingold, Inc.
Category
Strategic Campaign / Social Impact Campaign (New)
Country / Region
United States
Entrant Company
Layer
Category
People & Team / Advertising Agencies
Country / Region
United States
Entrant Company
Infinity Marketing Team
Category
Content Marketing / Influencer Marketing
Country / Region
United States