2024

NYX Awards - 2024 Silver Winner Winner: Freelance

Condoms with a sex board game

Entrant Company

Freelance

Category

Public Relations Campaign / Entertainment

Client's Name

Cho-kyusoku Syoten Co., Ltd.

Country / Region

Japan

Experience Level

Designer

[Background]
In Japan, many people find it embarrassing to talk about sex, and even couples rarely talk about their sex preference. As a result, many couples are not satisfied with their sex lives.
[Product]
Therefore, we released "ASOCON" which includes condoms and an original sex Sugoroku. Sugoroku is a traditional Japanese board game. If you play ASOCON’s Sugoroku with your partner, you may know their sexual thoughts and preferences by answering or asking multiple questions in the "squares”.
[Results]
ASOCON received great feedback mainly on social media (14.2 million + impressions / 72,000 + interactions). It was reviewed as "an unprecedented condom" and "a cute design and concept that allows people to talk about sex in a positive way". ASOCON sold out immediately after release and succeeded in reaching a large number of people with zero advertising costs.

Credits

Planner / Designer
Gento Oba
2024
Mobile App
NYX Awards 2024 Winner - Wealthwoods, Yixuan Song
silver
winner

Entrant Company

Yixuan Song

Category

Mobile App / Mobile App / Other__

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - Make the Connection's Mental Health Month Campaign, Reingold, Inc.
silver
winner
U.S. Department of Veterans Affairs Office of Mental Health

Entrant Company

Reingold, Inc.

Category

Website / Government

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Going Global with Digital River's E-commerce Solutions, TEAM LEWIS
silver
winner

Entrant Company

TEAM LEWIS

Category

Video / Informational

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - All Sound Production Website, Hui-yu (May) Ho
silver
winner
All Sound Production

Entrant Company

Hui-yu (May) Ho

Category

Website / Best User Experience

Country / Region

United States