Condoms with a sex board game

[Background]

In Japan, many people find it embarrassing to talk about sex, and even couples rarely talk about their sex preference. As a result, many couples are not satisfied with their sex lives.

[Product]

Therefore, we released "ASOCON" which includes condoms and an original sex Sugoroku. Sugoroku is a traditional Japanese board game. If you play ASOCON’s Sugoroku with your partner, you may know their sexual thoughts and preferences by answering or asking multiple questions in the "squares”.

[Results]

ASOCON received great feedback mainly on social media (14.2 million + impressions / 72,000 + interactions). It was reviewed as "an unprecedented condom" and "a cute design and concept that allows people to talk about sex in a positive way". ASOCON sold out immediately after release and succeeded in reaching a large number of people with zero advertising costs.