Changing the Game with Local Search

Tonya Davidson, the proprietor of Davidson Property Advocates, is a leading figure in Melbourne's real estate industry, winning the prestigious REIV Buyers Agent of the Year award in both 2022 and 2023. Renowned for their professional, discreet, and trustworthy approach to property acquisition in Melbourne's affluent Inner East, Bayside, and Mornington Peninsula, Davidson Property Advocates sought our assistance to enhance their lead generation efforts through Google Search.

Our strategy involved conducting a deep dive SEO analysis of competitors and meticulously researching highly targeted keyphrases and suburbs to ensure our campaign reached the most relevant audience. Identifying that over 40% of searches for Buyers Agents were conducted at a local, suburb level, we revamped the website and crafted targeted local landing pages to drive sales and enhance online visibility.

We optimised Google Maps and launched a comprehensive campaign combining Google Ads Pay Per Click Search with SEO to maximise returns while minimising campaign any inefficiencies in ad spend. Targeting affluent demographics in Melbourne's Inner East, Bayside and the Mornington Peninsula, we tailored our messaging to resonate with these audiences at every stage of the buyer’s journey by utilising Google Display Ads for remarketing.

The results were significant:

SEO:

• Achieved 57 number 1 rankings

• Secured 90 top 3 keyphrases

• Attained 112 top 10 keyphrases

• Contributed to a substantial 242% year-on-year increase in organic traffic

Google Ads PPC:

• Realised a 264% increase in conversions

• Accompanied by a 208% rise in conversion rate

• Additionally, witnessed a significant 67% decrease in cost per conversions, optimising campaign efficiency and maximising return on investment.

These efforts resulted in a remarkable 547% ROI for the year, solidifying Davidson Property Advocates' position as a leader in Melbourne's real estate market.