2024

NYX Awards - 2024 Gold Winner Winner: Americaneagle.com

Specialty Food Association

Entrant Company

Americaneagle.com

Category

Website / Food & Beverage

Client's Name

Specialty Food Association

Country / Region

United States

Experience Level

Agency

The project focused on updating the Specialty Food Association's (SFA) website branding to align with new guidelines, enhancing integrations between Salesforce, Kentico, and Invoiced.com, and consolidating multiple content types onto Kentico for better SEO and content management. Key challenges included real-time data synchronization across various platforms using Workato, preventing duplicate records during account creation, and revamping the member application process to ensure accurate data capture and seamless integration with Salesforce. The project was complex due to SFA's unique branding requirements, the extensive ecosystem of integrated systems, and dynamic integration needs. Unique features developed included content types for award profiles, news, magazine archives, and multimedia libraries within Kentico, two-way real-time data exchange between Kentico and Salesforce, SSO integration with external systems, a dynamic member application process, a searchable member directory, and a comprehensive user dashboard. Success factors were improved content management, unified content presentation, streamlined integrations for real-time data flow, enhanced member experience, and increased revenue opportunities through the member dashboard.

2024
Video
NYX Awards 2024 Winner - Tidy Cats - Innovation Lab, Avrett Free Ginsberg
gold
winner
Nestlé Purina PetCare

Entrant Company

Avrett Free Ginsberg

Category

Video / Pets

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - What's New, New York Life? , New York Life Insurance Company
gold
winner

Entrant Company

New York Life Insurance Company

Category

Video / Informational

Country / Region

United States

2024
Public Relations Campaign
NYX Awards 2024 Winner - Homeless Hotels , Berman and Company
gold
winner

Entrant Company

Berman and Company

Category

Public Relations Campaign / Best PR Campaign

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Freehold Emergency Medical Services, Postcreatives
gold
winner
Freehold Emergency Medical Services

Entrant Company

Postcreatives

Category

Video / Public Service & Activism

Country / Region

United States