Specialty Food Association

The project focused on updating the Specialty Food Association's (SFA) website branding to align with new guidelines, enhancing integrations between Salesforce, Kentico, and Invoiced.com, and consolidating multiple content types onto Kentico for better SEO and content management. Key challenges included real-time data synchronization across various platforms using Workato, preventing duplicate records during account creation, and revamping the member application process to ensure accurate data capture and seamless integration with Salesforce. The project was complex due to SFA's unique branding requirements, the extensive ecosystem of integrated systems, and dynamic integration needs. Unique features developed included content types for award profiles, news, magazine archives, and multimedia libraries within Kentico, two-way real-time data exchange between Kentico and Salesforce, SSO integration with external systems, a dynamic member application process, a searchable member directory, and a comprehensive user dashboard. Success factors were improved content management, unified content presentation, streamlined integrations for real-time data flow, enhanced member experience, and increased revenue opportunities through the member dashboard.