Nassau Paradise Island - Social Media

Nassau Paradise Island’s social media strategy strives to inspire travelers to consider Nassau Paradise Island for their next vacation, showcase shareable content, video, and stories, drive referrals to partner hotels, while continually measuring performance to constantly refine and improve our efforts.
The integrated social media program runs across several social platforms, including Facebook, Twitter, Instagram, and Pinterest. We also incorporate tactics such as contesting, influencer marketing, and brand partnerships. Using a mix of stunning, high-quality professional images and videos, curated user-generated content, custom graphics, and compelling copy, our strategy is simple: to demonstrate that vacations are better in The Bahamas. With every post and interaction, we strive to be authentic, friendly, warm, and welcoming, while providing useful information and fun, entertaining content that keeps Nassau Paradise Island top of mind as our audience makes their vacation plans.
We demonstrate how easy it is to get to Nassau Paradise Island and how much fun visitors will have when they arrive by showcasing partner hotels and resorts, restaurants, activities, and attractions. We play to The Bahamas’ unique differentiators–exceptional service, world-class accommodations and attractions, and abundant natural beauty–and position the destination as a must-see for families, couples, and groups of friends through targeted, personalized content.
In 2019, our social content earned 274M impressions, and drove 114.2K visitors to nassauparadiseisland.com resulting in 25.7K referrals to hotel partners.