2024

NYX Awards - 2024 Gold Winner Winner: Chenxi Liu, Xinyi Ye, Chuoer Liang, Nanwei Cai, Jiaxi Yang

Easel

Entrant Company

Chenxi Liu, Xinyi Ye, Chuoer Liang, Nanwei Cai, Jiaxi Yang

Category

Mobile App / Travel

Client's Name

Country / Region

United States

Experience Level

Designer

About The Entry

Easel, an AI-powered museum app, offers customized tours tailored to visitor's preferences, immersive AR experiences, and an interactive chatbot for in-depth exploration of each artwork. In an era where traditional museum visits can feel restrictive, constrained by static displays and generic guided tours, Easel emerges as a transformative solution. It addresses these limitations by revolutionizing how visitors interact with art. By offering personalized, AI-driven tours that cater specifically to individual preferences and interests, Easel fundamentally enhances the museum experience.
Easel provides a personalized and immersive experience for museum and art lovers, leveraging Generative AI (LLM) to enhance searching and recommendation features. Users can enjoy personalized museum tours based on their preferences and availability. The app also enables users to comment on exhibitions and engage with a community of art enthusiasts. Moreover, it offers an augmented reality (AR) interactive guide, further enhancing the user's experience by providing a unique and interactive way to discover and engage with artworks.
By integrating these features, Easel not only makes museum visits more engaging and informative but also more rewarding and social. Step into the museum of the future with Easel, where technology, personalization, and community transform your experience into an unforgettable journey of art appreciation.

Credits

Chenxi Liu
Chuoer Liang
Xinyi Ye
Nanwei Cai
Jiaxi Yang
2024
Marketing Campaign
NYX Awards 2024 Winner - This is Precision AI: Launch Campaign, weights&pulleys
gold
winner

Entrant Company

weights&pulleys

Category

Marketing Campaign / Video Marketing Campaign

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Swimming For A Crown, SNTZ.US
gold
winner
Mordomia Cristã - Divisão Sul Americana

Entrant Company

SNTZ.US

Category

Video / Religion / Spirituality

Country / Region

United States

2024
Strategic Campaign
NYX Awards 2024 Winner - World Cancer Day 2024 #CloseTheCareGap, Union for International Cancer Control - World Cancer Day
gold
winner

Entrant Company

Union for International Cancer Control - World Cancer Day

Category

Strategic Campaign / Social Media Campaign

Country / Region

Switzerland

2024
Advertising & Design
NYX Awards 2024 Winner - SMART MATH TOWN, IC4DESIGN
gold
winner
Nihon Bunkyo Shuppan Co., Ltd.

Entrant Company

IC4DESIGN

Category

Advertising & Design / Book Cover Design

Country / Region

Japan