2024

NYX Awards - 2024 Gold Winner Winner

Easel

Entrant Company

Chenxi Liu, Xinyi Ye, Chuoer Liang, Nanwei Cai, Jiaxi Yang

Category

Mobile App - Travel

Client's Name

Country / Region

United States

Experience Level

Designer

Easel, an AI-powered museum app, offers customized tours tailored to visitor's preferences, immersive AR experiences, and an interactive chatbot for in-depth exploration of each artwork. In an era where traditional museum visits can feel restrictive, constrained by static displays and generic guided tours, Easel emerges as a transformative solution. It addresses these limitations by revolutionizing how visitors interact with art. By offering personalized, AI-driven tours that cater specifically to individual preferences and interests, Easel fundamentally enhances the museum experience.

Easel provides a personalized and immersive experience for museum and art lovers, leveraging Generative AI (LLM) to enhance searching and recommendation features. Users can enjoy personalized museum tours based on their preferences and availability. The app also enables users to comment on exhibitions and engage with a community of art enthusiasts. Moreover, it offers an augmented reality (AR) interactive guide, further enhancing the user's experience by providing a unique and interactive way to discover and engage with artworks.

By integrating these features, Easel not only makes museum visits more engaging and informative but also more rewarding and social. Step into the museum of the future with Easel, where technology, personalization, and community transform your experience into an unforgettable journey of art appreciation.

Credits

Chenxi Liu
Chuoer Liang
Xinyi Ye
Nanwei Cai
Jiaxi Yang
2024
Advertising & Design
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Entrant Company

MAS

Category

Advertising & Design - Outdoor Ad Design

Country / Region

United States

2024
Social Media
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Entrant Company

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Category

Social Media - Social Campaign

Country / Region

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Category

Content Marketing - Multichannel Social Media Content

Country / Region

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Video
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Entrant Company

Gravity Global

Category

Video - Advertising

Country / Region

United Kingdom