2024

NYX Awards - 2024 Silver Winner Winner: Ulled Asociados

Let’s Leave A Mark - 25th Anniversary Video

Entrant Company

Ulled Asociados

Category

Video / Charitable

Client's Name

ELANCO Iberia

Country / Region

Spain

Experience Level

Agency

Elanco is a global leader in animal health, dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders, and society as a whole. It is present in 90 countries and has over 9000 employees.
25 years ago, Elanco launched Dejemos Huella, roughly translated as “Let’s Leave A Mark”. With a positive impact on society, the initiative promotes the bond between people and animals, helping thousands of people with some kind of therapeutic, educational or social need in Spain and Portugal to have a better quality of life through animal-assisted intervention programs. It also champions animal welfare and causes such as adoption and responsible pet ownership, combating animal abandonment.
Looking to reaffirm its commitment to the program and all its stakeholders, Elanco challenged Ulled to organize a celebration of Dejemos Huella’s 25th anniversary. The event took place on 8 February 2024 in Madrid, and served as a moment of recognition and celebration of the work of 22 of the associations and organizations that form part of the Dejemos Huella program. Professionals (and dogs!) were awarded distinctions.
One of the highlights of the Dejemos Huella 25th anniversary event was the premiere of a video about the program, specially commissioned for the occasion. This video encapsulates the mission of the initiative, taking viewers on a journey from Dejemos Huella’s inception to the key milestones and results that have been a source of pride for all stakeholders involved. The program’s pillars are clearly laid out, as is Elanco’s commitment to this rewarding work and its gratitude towards all who “leave their mark” as part of Dejemos Huella.
In the words of Elanco’s VP of France, Iberia and Italy, Juan Pascual, "animal welfare has always been part of Elanco Animal Health's DNA. Thus, for 25 years, at Dejemos Huella we have been working to have a deeper impact. With this initiative we also intend to leave our mark on the lives of animals, just as they leave their mark on us".

2024
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Category

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Category

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