In the Center of it All

Make our website as engaging as the park itself. The Overton Park Conservancy was created to raise the funds and do the work in keeping the Over Park beautiful and welcoming 365 days a year. Overton Park is 184 acres of public parkland including the Greensward, Rainbow Lake and East Parkway picnic areas, the formal gardens, Veterans Plaza, and the Old Forest State Natural Area. Its website serves as Conservancy main touchpoint, educating visitors and supporters regarding the organization’s many programs, and events. Three(i) worked together with the Conservancy to completely revamp the website design, implement the refreshed brand elements, and transform how users learned and discovered key information about the organization.