2024

NYX Awards - 2024 Grand Winner Winner: CHONGQING IFS (Chongqing International Finance Square)

“Gathering Place”–Asia's First Mirrored Digital Installation

Entrant Company

CHONGQING IFS (Chongqing International Finance Square)

Category

Marketing Campaign / Marketing Effectiveness / Other__

Client's Name

CHONGQING IFS (Chongqing International Finance Square)

Country / Region

China

Experience Level

Agency

CQIFS collaborated with the world-renowned artist to debut Asia’s first mirrored digital installation “Gathering Place” in China to outstand its fashion leadership. The experience earned 1,288 news reports with 4.2 billion views and attracted 274% growth in YoY traffic. The installation was enhanced with on-site digital engagement, and together with the co-op with lifestyle media on affluent Chongqing lifestyle content, CQIFS circled the high-end visitors as online VIP members, which grew the membership by 229%. CQIFS further partnered with luxury fashion and beauty brands on sales activation and events to convert members’ bonding to 228% sales growth.

2024
Social Media
NYX Awards 2024 Winner - Adobe Photoshop Express: Proud of Us Series, kvell collective
grand
winner

Entrant Company

kvell collective

Category

Social Media / Social Engagement

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Fanáticos de lo Real by Burger King, Omnicom Public Relations Group
grand
winner

Entrant Company

Omnicom Public Relations Group

Category

Video / Diversity & Inclusion

Country / Region

Spain

2024
Audio & Podcasts
NYX Awards 2024 Winner - Design Matter with Debbie Millman, School of Visual Arts
grand
winner

Entrant Company

School of Visual Arts

Category

Audio & Podcasts / Art & Culture (New)

Country / Region

United States

2024
Marketing Campaign
NYX Awards 2024 Winner - AT&T Fan Zone, The MRN Agency
grand
winner
AT&T Mexico

Entrant Company

The MRN Agency

Category

Marketing Campaign / Brand Awareness Campaign (New)

Country / Region

United States