2024
Entrant Company
CHONGQING IFS (Chongqing International Finance Square)
Category
Marketing Campaign / Marketing Effectiveness / Other__
Client's Name
CHONGQING IFS (Chongqing International Finance Square)
Country / Region
China
Experience Level
Agency
CQIFS collaborated with the world-renowned artist to debut Asia’s first mirrored digital installation “Gathering Place” in China to outstand its fashion leadership. The experience earned 1,288 news reports with 4.2 billion views and attracted 274% growth in YoY traffic. The installation was enhanced with on-site digital engagement, and together with the co-op with lifestyle media on affluent Chongqing lifestyle content, CQIFS circled the high-end visitors as online VIP members, which grew the membership by 229%. CQIFS further partnered with luxury fashion and beauty brands on sales activation and events to convert members’ bonding to 228% sales growth.
Entrant Company
kvell collective
Category
Social Media / Social Engagement
Country / Region
United States
Entrant Company
Omnicom Public Relations Group
Category
Video / Diversity & Inclusion
Country / Region
Spain
Entrant Company
School of Visual Arts
Category
Audio & Podcasts / Art & Culture (New)
Country / Region
United States
Entrant Company
The MRN Agency
Category
Marketing Campaign / Brand Awareness Campaign (New)
Country / Region
United States