“Gathering Place”–Asia's First Mirrored Digital Installation

CQIFS collaborated with the world-renowned artist to debut Asia’s first mirrored digital installation “Gathering Place” in China to outstand its fashion leadership. The experience earned 1,288 news reports with 4.2 billion views and attracted 274% growth in YoY traffic. The installation was enhanced with on-site digital engagement, and together with the co-op with lifestyle media on affluent Chongqing lifestyle content, CQIFS circled the high-end visitors as online VIP members, which grew the membership by 229%. CQIFS further partnered with luxury fashion and beauty brands on sales activation and events to convert members’ bonding to 228% sales growth.