2024

NYX Awards - 2024 Gold Winner Winner: QIMU Design (Shuting & Tianyue)

Culturally Inclusive Health Support for Immigrant Women

Entrant Company

QIMU Design (Shuting & Tianyue)

Category

Mobile App / Services

Client's Name

Country / Region

United States

Experience Level

Designer

Our product is specifically designed to assist non-native-speaking women in navigating the significant barriers they encounter within healthcare systems due to language and cultural differences. Integrating advanced AI technology with human expertise, our product offers real-time translation services, culturally sensitive navigation, and robust community support. These features simplify medical communications and ensure they are tailored to the cultural contexts of the users, making healthcare more accessible and understandable.
Key features of our product include an AI-powered assistant that provides instant translations of medical terminology and procedural guidance in multiple languages, essential for users to make informed health decisions. It also includes a service that pairs users with certified companions who provide emotional and linguistic support during medical appointments, addressing feelings of isolation or anxiety due to language barriers.
Additionally, our product offers comprehensive guidance on health insurance options to demystify the details of various plans, enabling women to choose the best coverage for their needs. The community forum acts as a vibrant space for users to share experiences, seek advice, and access a wide range of health-related information, fostering a supportive network.
Our product is compelling because it not only improves healthcare access but also empowers women by providing them with the tools and support needed to navigate health systems confidently. We aim to enhance the quality of life for our users by improving their healthcare outcomes and reducing the stress associated with medical interactions.
The target audience for our product includes immigrant women and non-native speakers who face significant challenges due to linguistic and cultural barriers within their host countries’ healthcare systems. Our product uses a freemium model, allowing users to access essential features for free while offering more advanced services through a subscription. This pricing strategy ensures that our product is accessible to a wide range of users, regardless of their economic situation.

Credits

Co-founder/Product Designer
Shuting Jiang
Co-founder/Product Designer
Tianyue Wu
2024
Public Relations Campaign
NYX Awards 2024 Winner - World Cancer Day 2022-2024 'CloseTheCareGap' campaign, Union for International Cancer Control - World Cancer Day
gold
winner

Entrant Company

Union for International Cancer Control - World Cancer Day

Category

Public Relations Campaign / Community Engagement

Country / Region

Switzerland

2024
Strategic Campaign
NYX Awards 2024 Winner - Enhanced Brand Identity, Jennings Social Media & MarTech
gold
winner

Entrant Company

Jennings Social Media & MarTech

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

2024
Integrated Marketing
NYX Awards 2024 Winner - CalmWave's Transparent AI Platform, CalmWave
gold
winner

Entrant Company

CalmWave

Category

Integrated Marketing / Company Branding

Country / Region

United States

2024
Marketing Campaign
NYX Awards 2024 Winner - Changing the Game with Local Search, 80/20 Digital
gold
winner
Davidson Property Advocates

Entrant Company

80/20 Digital

Category

Marketing Campaign / Digital Marketing Campaign

Country / Region

Australia