Adobe x Microsoft LATAM Integrated Marketing Campaign

24Notion strategized a detailed turnkey plan for integrated Marketing campaign end to end:
Adobe x Microsoft for Nike partnerships, from pre-show planning - to launch to post-event engagement by creating an immersive integrated 360 Marketing experience
The integrated marketing touches: strategic overall plan to launch LATAM/USA Market
Go to market strategy, digital experiences( registrations page to the in-person interactive digital presence), Experiential engagement, personalized Nike ID + shopping experience, Media/video plan, thought leaderships, social media, in person experiences/interactive and digital transformation with the goal of results driven program activations.
A few but not limited to: hors d'oeuvre, specialized cocktails, personalized your Nike ID shoes/clothing, to shoots the hoops all accounted to the interactive program
99% in attendance (top 200 in attendance)
150 top B2B customers closed deals - in progress
6500 digital brand impressions
11K Social media within the 2 hours block window
Top trendings during NRF week
Brand support: by multiple CPG, Retails across the world such as Nestle, Coca cola, Neiman Marcus, Target, Walmart, Bimbo,