Azamara Club Cruises

For Azamara Club Cruises, the blog is an important channel for engagement and planning, which leads to inquiries and bookings. They wanted us to create evergreen content to push more widely through their marketing channels, particularly social media, in order to drive more valuable referrals.
Results:
Increased visits by 9.63% year over year
Increased users by 0.73% year over year
Pageviews were up 12.88% over the previous year
Increased new users by 0.59% over the previous year