NBA Mental Health Awareness Month: Join the Squad

Entrant Company

Reingold, Inc.

Category

Website / Health

Client's Name

National Basketball Association (NBA) Mind Health

Country / Region

United States

Experience Level

Agency

Gallery

NYX Awards Winner - NBA Mental Health Awareness Month: Join the Squad 1

NYX Awards Winner - NBA Mental Health Awareness Month: Join the Squad 2

NYX Awards Winner - NBA Mental Health Awareness Month: Join the Squad 3

NYX Awards Winner - NBA Mental Health Awareness Month: Join the Squad 4

NYX Awards Winner - NBA Mental Health Awareness Month: Join the Squad 5

NYX Awards Winner - NBA Mental Health Awareness Month: Join the Squad 6

NYX Awards Winner - NBA Mental Health Awareness Month: Join the Squad 7

About The Entry

In May 2024, for Mental Health Awareness Month, Reingold collaborated with NBA Mind Health on a campaign promoting six steps to enhance mental wellness: move, play, pause, learn, connect, and nourish. The campaign featured an interactive personality quiz that identified users' preferred approach and a light-hearted Mind Health Squad basketball persona. A custom results page offered videos and concise tips for utilizing their mental health skill and a fun introduction to the world of their Mind Health Squad persona.