2024
NBA Mental Health Awareness Month: Join the Squad
Entrant Company
Reingold, Inc.
Category
Website / Sports
Client's Name
National Basketball Association (NBA) Mind Health
Country / Region
United States
Experience Level
Agency
In May 2024, for Mental Health Awareness Month, Reingold collaborated with NBA Mind Health on a campaign promoting six steps to enhance mental wellness: move, play, pause, learn, connect, and nourish. The campaign featured an interactive personality quiz that identified users' preferred approach and a light-hearted Mind Health Squad basketball persona. A custom results page offered videos and concise tips for utilizing their mental health skill and a fun introduction to the world of their Mind Health Squad persona.
Entrant Company
The MRN Agency
Category
Marketing Campaign / Brand Awareness Campaign (New)
Country / Region
United States
Entrant Company
Kuubi Oy
Category
Video / Advertising
Country / Region
Finland
Entrant Company
CHONGQING IFS (Chongqing International Finance Square)
Category
Marketing Campaign / Marketing Effectiveness / Other__
Country / Region
China
Entrant Company
Yining Li
Category
Content Marketing / Marketing Material
Country / Region
United States