2024
Virginia’s Insurance Marketplace Brand Launch
Entrant Company
Reingold, Inc.
Category
Marketing Campaign / Brand Awareness Campaign (New)
Client's Name
Virginia State Corporation Commission, Virginia’s Insurance Marketplace
Country / Region
United States
Experience Level
Agency
As Virginia made the transition from HealthCare.gov to a state-run health insurance exchange, the Virginia State Corporation Commission sought to create an approachable brand for its new exchange platform, create awareness of this new entity, and promote enrollment in insurance plans offered on the exchange during its inaugural open enrollment period.
Entrant Company
WILL Interactive
Category
Video / Training (Single)
Country / Region
United States
Entrant Company
Gravity Global
Category
Integrated Marketing / Cross-Platform Marketing (New)
Country / Region
United Kingdom
Entrant Company
Bilan Liu
Category
Advertising & Design / Logo Design
Country / Region
United States
Entrant Company
Gravity Global
Category
Video / YouTube / TikTok / Vimeo
Country / Region
United Kingdom