2024
Virginia’s Insurance Marketplace Brand Launch
Entrant Company
Reingold, Inc.
Category
Marketing Campaign / Brand Awareness Campaign (New)
Client's Name
Virginia State Corporation Commission, Virginia’s Insurance Marketplace
Country / Region
United States
Experience Level
Agency
As Virginia made the transition from HealthCare.gov to a state-run health insurance exchange, the Virginia State Corporation Commission sought to create an approachable brand for its new exchange platform, create awareness of this new entity, and promote enrollment in insurance plans offered on the exchange during its inaugural open enrollment period.
Entrant Company
Phoenix Media Group
Category
Video / Food & Beverage
Country / Region
United States
Entrant Company
80/20 Digital
Category
Marketing Campaign / Marketing ROI Excellence (New)
Country / Region
Australia
Entrant Company
Aki Technologies, Media by Inmar Intelligence
Category
Marketing Campaign / Digital Marketing Campaign
Country / Region
United States
Entrant Company
WeMaple
Category
Video / Documentary
Country / Region
Canada