NBA All-Star Weekend: Rising Stars Event Video

Entrant Company

Reingold, Inc.

Category

Video / Event

Client's Name

National Basketball Association (NBA) Player Development

Country / Region

United States

Experience Level

Agency

About The Entry

“Our stories are all unfinished.” That was the theme of the NBA Player Development team’s annual meeting with standout first- and second-year players during the 2024 NBA All-Star Weekend. Reingold helped Player Development seize this hourlong opportunity by creating more than 30 custom sketches illustrating personal moments and phrases from each player’s “story” to date. Following the event, Reingold created this video to not only communicate the "what" and "why" of the event, but to visually capture the events intimate feel and curated visual aesthetic.