2024

NYX Awards - 2024 Gold Winner Winner: BKR Marketing Service Co.,Ltd.

2024 Taoyuan City Cosplay Carnival

Entrant Company

BKR Marketing Service Co.,Ltd.

Category

Integrated Marketing / Multicultural Marketing Integration (New)

Client's Name

Department of Tourism, Taoyuan

Country / Region

Taiwan

Experience Level

Internal Department

This is a grand event that spans time and space and shortens the distance between people.
In terms of breadth: Regardless of age, nationality, profession, or amateurism, the event combines online and offline activities and mobilizes a full range of participants, including historical Han Chinese costumes, lively Halloween costumes, and cosplay of anime characters. Including local school club competitions and the World Cosplay Summit Taiwan Representative Auditions, the event not only promotes the participation of anime fans, parents and children, tourists, local residents and other members of the general public, but also attracts international cosplay masters to join in the exchanges through the flagship event, establishing Taoyuan's status as a leading cosplay city, and successfully shaping the rich and diverse city image of Taoyuan.
In terms of depth: the deeper purpose is to attract teenagers to get out of their rooms, dress up with pride and participate in physical parties. With the encouragement of mutual exchanges and international idols, they can show their young and vivid creativity to decorate the new look of the entire city.

Credits

President
Ruby Fu
2024
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Entrant Company

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Category

Marketing Campaign / Experiential Marketing Campaign (New)

Country / Region

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Video
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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

United States