2024

NYX Awards - 2024 Gold Winner Winner: BKR Marketing Service Co.,Ltd.

2024 Taoyuan City Cosplay Carnival

Entrant Company

BKR Marketing Service Co.,Ltd.

Category

Integrated Marketing / Multicultural Marketing Integration (New)

Client's Name

Department of Tourism, Taoyuan

Country / Region

Taiwan

Experience Level

Internal Department

This is a grand event that spans time and space and shortens the distance between people.
In terms of breadth: Regardless of age, nationality, profession, or amateurism, the event combines online and offline activities and mobilizes a full range of participants, including historical Han Chinese costumes, lively Halloween costumes, and cosplay of anime characters. Including local school club competitions and the World Cosplay Summit Taiwan Representative Auditions, the event not only promotes the participation of anime fans, parents and children, tourists, local residents and other members of the general public, but also attracts international cosplay masters to join in the exchanges through the flagship event, establishing Taoyuan's status as a leading cosplay city, and successfully shaping the rich and diverse city image of Taoyuan.
In terms of depth: the deeper purpose is to attract teenagers to get out of their rooms, dress up with pride and participate in physical parties. With the encouragement of mutual exchanges and international idols, they can show their young and vivid creativity to decorate the new look of the entire city.

Credits

President
Ruby Fu
2024
Video
NYX Awards 2024 Winner - Tidy Cats - Innovation Lab, Avrett Free Ginsberg
gold
winner
Nestlé Purina PetCare

Entrant Company

Avrett Free Ginsberg

Category

Video / Consumer Product / Services

Country / Region

United States

2024
Content Marketing
NYX Awards 2024 Winner - EDGE Empower – Real. World. Change., Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Content Marketing / B2B Branded Content Campaign

Country / Region

United Kingdom

2024
Integrated Marketing
NYX Awards 2024 Winner - Clear Digital for WebEnertia, NameStormers
gold
winner

Entrant Company

NameStormers

Category

Integrated Marketing / Company Branding

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - RenewableWorks Website Development and Launch, RenewableWorks
gold
winner

Entrant Company

RenewableWorks

Category

Website / Green / Eco-Friendly

Country / Region

United States