2024
Entrant Company
BKR Marketing Service Co.,Ltd.
Category
Integrated Marketing / Multicultural Marketing Integration (New)
Client's Name
Department of Tourism, Taoyuan
Country / Region
Taiwan
Experience Level
Internal Department
This is a grand event that spans time and space and shortens the distance between people.
In terms of breadth: Regardless of age, nationality, profession, or amateurism, the event combines online and offline activities and mobilizes a full range of participants, including historical Han Chinese costumes, lively Halloween costumes, and cosplay of anime characters. Including local school club competitions and the World Cosplay Summit Taiwan Representative Auditions, the event not only promotes the participation of anime fans, parents and children, tourists, local residents and other members of the general public, but also attracts international cosplay masters to join in the exchanges through the flagship event, establishing Taoyuan's status as a leading cosplay city, and successfully shaping the rich and diverse city image of Taoyuan.
In terms of depth: the deeper purpose is to attract teenagers to get out of their rooms, dress up with pride and participate in physical parties. With the encouragement of mutual exchanges and international idols, they can show their young and vivid creativity to decorate the new look of the entire city.
Credits
Entrant Company
The MRN Agency
Category
Marketing Campaign / Experiential Marketing Campaign (New)
Country / Region
United States
Entrant Company
WILL Interactive
Category
Video / Diversity & Inclusion
Country / Region
United States
Entrant Company
St Jude Children's Research Hospital
Category
Video / Technology / Science
Country / Region
United States
Entrant Company
SPINX Digital
Category
Website / Technology / Science
Country / Region
United States