2024
Entrant Company
BKR Marketing Service Co.,Ltd.
Category
Integrated Marketing - Nonprofit
Client's Name
Department of Tourism, Taoyuan
Country / Region
Taiwan
Experience Level
Internal Department
This is a grand event that spans time and space and shortens the distance between people.
In terms of breadth: Regardless of age, nationality, profession, or amateurism, the event combines online and offline activities and mobilizes a full range of participants, including historical Han Chinese costumes, lively Halloween costumes, and cosplay of anime characters. Including local school club competitions and the World Cosplay Summit Taiwan Representative Auditions, the event not only promotes the participation of anime fans, parents and children, tourists, local residents and other members of the general public, but also attracts international cosplay masters to join in the exchanges through the flagship event, establishing Taoyuan's status as a leading cosplay city, and successfully shaping the rich and diverse city image of Taoyuan.
In terms of depth: the deeper purpose is to attract teenagers to get out of their rooms, dress up with pride and participate in physical parties. With the encouragement of mutual exchanges and international idols, they can show their young and vivid creativity to decorate the new look of the entire city.
Credits
Entrant Company
Parnaso
Category
Video - Medical
Country / Region
Spain
Entrant Company
Mackenzie Costa
Category
Advertising & Design - Poster Design (Single)
Country / Region
United States
Entrant Company
Union for International Cancer Control - World Cancer Day
Category
Public Relations Campaign - Government Affairs and Lobbying
Country / Region
Switzerland
Entrant Company
Gravity Global
Category
Integrated Marketing - Business to Business
Country / Region
United Kingdom