2024

NYX Awards - 2024 Grand Winner Winner

LG Presents: The Rivalries (Season 2)

Entrant Company

Shoot To Kill NYC

Category

Video - Branded Content

Client's Name

LG

Country / Region

United States

Experience Level

Agency

‘The Rivalries’ is an original docu-series highlighting the lesser-known but no less intense rivalry stories within NCAA sports. Each episode focuses on different collegiate athletics stories from all across the country, giving a brief history and background of the rivalry, and connecting it to the modern-day athletes, coaches, fans, alumni, and the extended community who keep the rivalry traditions alive.

Our primary goal was to tell incredible stories that don’t typically get the major media spotlight. We’ve all heard of the rivalry stories between schools like Duke vs North Carolina or Ohio State vs Michigan, but did you know, that 2 universities in rural South Dakota have had an annual football game fighting over a goldpan trophy for over 150 years? How about the 5 universities sharing 1 single campus in Southern California with one of the most heated tennis rivalries in all of college sports? These are the types of subject matter for each episode of ‘The Rivalries’.

Credits

Senior VP Marketing / LG
Chulho Huh
Executive Producer / LG
Lee Martin
Executive Producer / LG
Jeannie Lee
Executive Producer / HSAd
Scott Zaretsky
Executive Producer / Shoot To Kill NYC
Kellen Dengler
Executive Producer / Shoot To Kill NYC
Shane Bissett
Senior Project Manager / LG
Jon Fruman
Producer / Shoot To Kill NYC
Matt Klein
Producer / Shoot To Kill NYC
Matthew Grater
Editor / Shoot To Kill NYC
Chris Myers
Cinematographer / Shoot To Kill NYC
Eric Durkin
Colorist / Shoot To Kill NYC
Patrick Badescu
Mixing & Mastering / Sandblast Productions
Paul Gleeson
Voice Over
Dinesh Alvis
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