Experience Kissimmee Winter Campaign

Entrant Company

VERB Interactive

Category

Marketing Effectiveness / Branding Strategy Campaign

Client's Name

Experience Kissimmee

Country / Region

Canada

Experience Level

We partnered with Brand USA’s Project: Time Off for a targeted winter campaign to spread the word about the importance of taking vacation in Kissimmee, Florida. Our objectives were to strengthen awareness of the brand, destination, and offerings, and drive potential visitors deeper through the path-to-purchase.

Sessions: 137,000

Video Views: 179K

Social Impressions: 3.9M

YouTube Views: 89K

Facebook Live: 14,375 people

Partner Referrals: 8,900

Blog Views: 2.9K

Newsletter Conversion Rate: 93%

Credits

VERB Interactive

Andy MacLellan

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2018

Television (Commercials / Broadcast / Outdoor)