Experience Kissimmee Winter Campaign

Entrant Company

VERB Interactive

Category

Marketing Effectiveness / Branding Strategy Campaign

Client's Name

Experience Kissimmee

Country / Region

Canada

Experience Level

About The Entry

We partnered with Brand USA’s Project: Time Off for a targeted winter campaign to spread the word about the importance of taking vacation in Kissimmee, Florida. Our objectives were to strengthen awareness of the brand, destination, and offerings, and drive potential visitors deeper through the path-to-purchase.

Sessions: 137,000
Video Views: 179K
Social Impressions: 3.9M
YouTube Views: 89K
Facebook Live: 14,375 people
Partner Referrals: 8,900
Blog Views: 2.9K
Newsletter Conversion Rate: 93%