DNA entertainment box promo video

DNA's new entertainment box includes a Dolby Atmos surround sound system designed by Bang & Olufsen. The challenge was to convincingly communicate that this small box can produce powerful sound on its own, without external speakers or an amplifier.

The entertainment box's Dolby Atmos surround sound fills the entire room, creating a truly immersive viewing experience. To illustrate this experience, an animation was created in which the sound environment literally and tangibly fills the room from every direction. The animation needed to be just as astonishing as the sound coming from the box to ensure the desired message was effectively conveyed.

In the animation, a 3D-rendered jungle and its animals come to life and fill the entire living room. Within the given time frame, we aimed to make the animation as impressive and realistic as possible so that both the visuals and sound would overwhelm the viewer, engaging them to the fullest extent.