Recipes for Success

DataPath's flagship product is a technology platform for benefits administration called DataPath Summit. To promote the platform's versatility and multiple uses, we sent a flip-style, wire-bound recipe booklet called "Recipes for Success" to our target audience of third-party administrators. It was also used as a giveaway at industry conferences. Each page dealt with a different type of benefit that could be administered using the platform, and various cooking/cookbook terms were incorporated into the copy.