2024
Entrant Company
Huemen Design
Category
Video - Short Form Video
Client's Name
Scuderia Ferrari and HARMAN Automotive
Country / Region
United States
Experience Level
Agency
Through a multi-year campaign effort, HARMAN Automotive and Scuderia Ferrari have showcased HARMAN Automotive's Ready products to OEMs and other potential customers via social media. One of the final partnership events was the Always Ready Slot Car Grand Prix. Scuderia Ferrari drivers, Carlos Sainz and Charles Leclerc, were challenged to race each other on a slot car board designed to mimic Italy's Imola track -- 24 heart-pounding laps to slot car glory. What ensues is a fun, nostalgia-filled and competitive race between teammates, giving fans a deeper look into what the Scuderia Ferrari and HARMAN Automotive partnership is all about.
Credits
Entrant Company
Gravity Global
Category
Integrated Marketing - Business to Business
Country / Region
United Kingdom
Entrant Company
CHONGQING IFS (Chongqing International Finance Square)
Category
Strategic Campaign - Retail Campaign Strategy (New)
Country / Region
China
Entrant Company
Kuubi Oy
Category
Video - Advertising
Country / Region
Finland
Entrant Company
West Metro Fire Rescue
Category
Video - Government
Country / Region
United States