2024

NYX Awards - 2024 Grand Winner Winner: Huemen Design

Always Ready Slot Car Grand Prix

Entrant Company

Huemen Design

Category

Video / Short Form Video

Client's Name

Scuderia Ferrari and HARMAN Automotive

Country / Region

United States

Experience Level

Agency

Through a multi-year campaign effort, HARMAN Automotive and Scuderia Ferrari have showcased HARMAN Automotive's Ready products to OEMs and other potential customers via social media. One of the final partnership events was the Always Ready Slot Car Grand Prix. Scuderia Ferrari drivers, Carlos Sainz and Charles Leclerc, were challenged to race each other on a slot car board designed to mimic Italy's Imola track -- 24 heart-pounding laps to slot car glory. What ensues is a fun, nostalgia-filled and competitive race between teammates, giving fans a deeper look into what the Scuderia Ferrari and HARMAN Automotive partnership is all about.

Credits

Rubin Carasco
Ryan Durinick
Thomas Irwin
Andrew Schwartzenberger
Mark Bonacua
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