May Day Longdong Building Material Market Online Promotion

The Longdong Building Material Market in Jingzhong, Shanxi Province organized an online live promotion on May Day with meticulous planning and execution. The event aimed to boost the sales of building materials and furniture through digital channels while enhancing brand image. The event saw the enthusiastic participation of several well-known brands, utilizing live-streaming to provide consumers with an immersive and detailed product demonstration experience.

Before the event, the organizers arranged a meeting with brand leaders to foster communication and strengthen cooperation among the participants. Additionally, an all-staff meeting was held to thoroughly brief the participants about the campaign process, target customer segments, and expected outcomes. This ensured that every participant comprehended the significance of the campaign and was aware of their responsibilities. The marketing strategy discussion session allowed brands to share their insights and brainstorm on leveraging the live-streaming platform effectively, leading to the development of targeted promotional plans.

Throughout the event, the organizers actively utilized popular social media platforms such as Douyin and Kuaishou to create and share engaging short videos. These videos not only highlighted the products' key features but also added fun to the event, capturing the attention of a large user base. The live-streaming featured interactive links with the streamer, allowing the audience to ask questions in real-time and receive immediate responses, enhancing user engagement. Furthermore, the inclusion of activities such as Red Packet Rain and other welfare initiatives incentivized audience participation, fostering a vibrant online atmosphere.

The results of the live promotional activities were remarkable, with a total of 2873 orders placed within a few days, surpassing sales expectations. Post-event, the brands' representatives expressed their delight at the event's success. They presented the organizers with pennants as tokens of appreciation, acknowledging the event's positive impact on enhancing brand awareness and market share expansion. The success of this event not only demonstrated the potent capabilities of the live marketing model but also provided valuable insights for the building materials industry to explore innovative marketing approaches.