2024

NYX Awards - 2024 Grand Winner Winner

Rare Connections in NMOSD

Entrant Company

Alexion Pharmaceuticals

Category

Video - Cause / Awareness

Client's Name

Julie Block

Country / Region

United States

Experience Level

Agency

Rare Connections in NMOSD captures the magic that happens when people living with a rare disease are empowered to share their experiences without expectations. With invaluable input from patients, caregivers, and advocacy groups, Alexion has recognized that fostering community begins with asking the right questions and creating safe spaces for open dialogue. Authentic connections, as the film beautifully demonstrates, cannot be manufactured.

The film brings together three patients – Craig, Alex and Marie – to share their stories and uncover the connections between them through the exchange of personal letters. Their raw, honest letters underscore the debilitating impact of NMOSD and reflect the challenges that many people with rare diseases face: misdiagnosis, feeling dismissed and isolated and lack of access to care. However, the true power of the film lies in witnessing these individuals discover that they are united not only by their diagnosis but also by their resilience, determination and an inherent need for community.

Rare Connections in NMOSD was first debuted in March 2024 to the NMOSD patient and caregiver community, and then premiered for a broader audience in April 2024 at the American Academy of Neurology Annual Meeting. The film is currently available to stream on the Alexion global YouTube channel and there is an accessible version available to ensure those who are visually impaired can experience the film in a meaningful way.

Credits

Senior Director, Pipeline and Portfolio Communications/Alexion Pharmaceuticals
Beth Preston
Director, Neurology Global Product Communications, Alexion Pharmaceuticals
Julie Block
Head, Global Corporate Affairs, Alexion Pharmaceuticals
Tamar Thompson
Director, Patient Advocacy Neurology, Alexion Pharmaceuticals
Kaitlyn MacCarrick
Agency Support, Syneos Health
Alicia Pirraglia
Agency Support, Syneos Health
Rachael Adler
Agency Support, Syneos Health
Cassie Rudd
Agency Support, Syneos Health
Alex Elovic
Agency Support, Syneos Health
Lyndsay Lapidus
Agency Support, Syneos Health
Alyssa Horton
Creative Support, Syneos Health
John Reid
Creative Support, Syneos Health
Steff Carey
Creative Support, Syneos Health
Jeff Abelson
Creative Support, Syneos Health
Nicholas Christoff
Creative Support, Syneos Health
Tim Finn
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