2024

NYX Awards - 2024 Grand Winner Winner: Jether Production

Ithra

Entrant Company

Jether Production

Category

Video / Art & Culture

Client's Name

Ithra

Country / Region

Saudi Arabia

Experience Level

Other

About The Entry

The song "Watani Ana" beautifully embodies the splendor of the Kingdom of Saudi Arabia in all its details. It highlights the cultural diversity of Saudi regions in an impressive manner. The Eastern Region is characterized by the beauty of sails and boats that reflect the maritime heritage. The Western Region showcases the magnificence of the traditional *Roshan* that adorns the old buildings. Najd shines with its traditional doors, representing the authentic Najdi architecture. The Northern Region stands out with the *Sadu* patterns, which reflect the Bedouin heritage and the beauty of handmade crafts. As for Taif, it is highlighted with its unique Taif roses.

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