2024
Entrant Company
St Jude Children's Research Hospital
Category
Video - Technology / Science
Client's Name
Country / Region
United States
Experience Level
Designer
This animation vividly illustrates cutting-edge research on transposons—segments of DNA capable of "jumping" from one genomic location to another. While CRISPR-Cas9 has gained widespread attention, transposon research is still a relatively new and evolving field. This animation is the first to simplify and visually depict the complex function of transposons, with a focus on a newly discovered family called CASTs (CRISPR-associated transposases). CASTs are notable for their ability to perform RNA-guided transposition, allowing precise targeting of specific genomic sites using guide RNA sequences—a breakthrough with transformative potential for DNA manipulation.
Dr. Elizabeth Kellogg’s lab revealed the structure of a CAST transposition complex at its target site, and this animation was developed to visually represent this significant discovery. By converting intricate molecular processes into a clear, engaging, and scientifically accurate visual narrative, the animation demonstrates the hypothesis of how transposons integrate into new genomic locations. This visualization is crucial for understanding the broader applications of transposons in gene therapy and genetic engineering, making complex scientific concepts more accessible while promoting greater understanding within both the scientific community and educational audiences.
Credits
Entrant Company
Freelance
Category
Website - Best User Experience
Country / Region
United States
Entrant Company
Vital Strategies
Category
Content Marketing - Publication
Country / Region
United States
Entrant Company
Casual
Category
Video - Corporate
Country / Region
Hong Kong SAR
Entrant Company
Matson Money
Category
Integrated Marketing - Intergrated Marketing / Other__
Country / Region
United States