2024

NYX Awards - 2024 Gold Winner Winner: St Jude Children's Research Hospital

A brief introduction to CRISPR-associated transposases

Entrant Company

St Jude Children's Research Hospital

Category

Video / Technology / Science

Client's Name

Country / Region

United States

Experience Level

Designer

This animation vividly illustrates cutting-edge research on transposons—segments of DNA capable of "jumping" from one genomic location to another. While CRISPR-Cas9 has gained widespread attention, transposon research is still a relatively new and evolving field. This animation is the first to simplify and visually depict the complex function of transposons, with a focus on a newly discovered family called CASTs (CRISPR-associated transposases). CASTs are notable for their ability to perform RNA-guided transposition, allowing precise targeting of specific genomic sites using guide RNA sequences—a breakthrough with transformative potential for DNA manipulation.
Dr. Elizabeth Kellogg’s lab revealed the structure of a CAST transposition complex at its target site, and this animation was developed to visually represent this significant discovery. By converting intricate molecular processes into a clear, engaging, and scientifically accurate visual narrative, the animation demonstrates the hypothesis of how transposons integrate into new genomic locations. This visualization is crucial for understanding the broader applications of transposons in gene therapy and genetic engineering, making complex scientific concepts more accessible while promoting greater understanding within both the scientific community and educational audiences.

Credits

Scientific Visualization Engineer
Zhaowen Luo
2024
Strategic Campaign
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Entrant Company

Jennings Social Media & MarTech

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

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Content Marketing
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Entrant Company

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Category

Content Marketing / B2B Branded Content Campaign

Country / Region

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Entrant Company

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Category

Advertising & Design / Banner / Signage Design

Country / Region

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Video
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winner
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Entrant Company

Postcreatives

Category

Video / Recruitment

Country / Region

United States