2024

Entrant Company
St Jude Children's Research Hospital
Category
Video / Technology / Science
Client's Name
Country / Region
United States
Experience Level
Designer
This animation vividly illustrates cutting-edge research on transposons—segments of DNA capable of "jumping" from one genomic location to another. While CRISPR-Cas9 has gained widespread attention, transposon research is still a relatively new and evolving field. This animation is the first to simplify and visually depict the complex function of transposons, with a focus on a newly discovered family called CASTs (CRISPR-associated transposases). CASTs are notable for their ability to perform RNA-guided transposition, allowing precise targeting of specific genomic sites using guide RNA sequences—a breakthrough with transformative potential for DNA manipulation.
Dr. Elizabeth Kellogg’s lab revealed the structure of a CAST transposition complex at its target site, and this animation was developed to visually represent this significant discovery. By converting intricate molecular processes into a clear, engaging, and scientifically accurate visual narrative, the animation demonstrates the hypothesis of how transposons integrate into new genomic locations. This visualization is crucial for understanding the broader applications of transposons in gene therapy and genetic engineering, making complex scientific concepts more accessible while promoting greater understanding within both the scientific community and educational audiences.
Credits
Entrant Company
Brand Ave. Studios
Category
People & Team / Content Studio
Country / Region
United States
Entrant Company
Hiten Media limited
Category
Video / School / Universities
Country / Region
United Kingdom
Entrant Company
Rainbow Trout Films Ltd
Category
Video / Commercial
Country / Region
United Kingdom
Entrant Company
The Gorilla Agency
Category
Website / Web Agency
Country / Region
United States