Zenless Zone Zero: Santa Monica Pier Launch Event

To introduce this new world to players, we developed a multi-faceted marketing campaign that would seamlessly blend the digital and physical realms, immersing fans in the world of ZZZ.
Our strategy centered on creating unique, shareable experiences that would spark conversation and organically grow the ZZZ community. We aimed to create moments that would resonate with players long after the campaign concluded.
The crown jewel of our campaign was a massive takeover of the Santa Monica Pier. Fans flocked to the event, drawn by exclusive ZZZ swag, themed photo ops, and the chance to interact with talented cosplayers who brought their favorite characters to life. A towering Bangboo balloon served as a central landmark for the festivities, marking a memorable experience for all attendees.
The highlight of the Santa Monica Pier event was a breathtaking drone show, the largest ever seen on the pier. One thousand drones danced and swirled in the night sky, forming iconic ZZZ characters and symbols in a mesmerizing display of synchronized movement and vibrant light.
This unforgettable spectacle solidified Zenless Zone Zero’s place in pop culture and marked a triumphant launch for the game.