2024

NYX Awards - 2024 Gold Winner Winner

Wealth Protection, Growth, and Legacy

Entrant Company

China Construction Bank

Category

Video - Banking

Client's Name

Country / Region

China

Experience Level

Award Agent

Since 2021, China Construction Bank Corporation (CCB) has launched the "Wealth Guardians" series of micro-videos. This series aims to share professional insights, convey wealth management and inheritance concepts to clients, and establish the brand image of CCB Private Banking.

The video content is primarily produced and contributed by senior wealth advisors and outstanding personnel from various departments within the headquarters. It addresses key issues and business focuses that clients care about. The format of the series includes host interviews and individual sharing sessions, making complex financial concepts such as family trusts, philanthropy, insurance trusts, taxation, and asset allocation more comprehensible to a broader audience.

Each episode is designed to be approximately 5 minutes in length, with content that goes straight to the point, is concise, and focuses on presenting core themes. All irrelevant visual elements and redundant information are excluded. This design aims to efficiently and quickly capture the audience's attention, providing a more convenient and straightforward way to acquire wealth management knowledge.

2024
Advertising & Design
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Entrant Company

Freelancer

Category

Advertising & Design - Banner / Signage Design

Country / Region

United States

2024
Marketing Campaign
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Entrant Company

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Category

Marketing Campaign - Nonprofit Marketing Campaign

Country / Region

United States

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Website
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Entrant Company

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Category

Website - E-Commerce

Country / Region

United States

2024
Video
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Entrant Company

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Category

Video - Social Media

Country / Region

United States