Wealth Protection, Growth, and Legacy

Since 2021, China Construction Bank Corporation (CCB) has launched the "Wealth Guardians" series of micro-videos. This series aims to share professional insights, convey wealth management and inheritance concepts to clients, and establish the brand image of CCB Private Banking.

The video content is primarily produced and contributed by senior wealth advisors and outstanding personnel from various departments within the headquarters. It addresses key issues and business focuses that clients care about. The format of the series includes host interviews and individual sharing sessions, making complex financial concepts such as family trusts, philanthropy, insurance trusts, taxation, and asset allocation more comprehensible to a broader audience.

Each episode is designed to be approximately 5 minutes in length, with content that goes straight to the point, is concise, and focuses on presenting core themes. All irrelevant visual elements and redundant information are excluded. This design aims to efficiently and quickly capture the audience's attention, providing a more convenient and straightforward way to acquire wealth management knowledge.