2024

NYX Awards - 2024 Gold Winner Winner: Postcreatives

Freehold Emergency Medical Services

Entrant Company

Postcreatives

Category

Video / Recruitment

Client's Name

Freehold Emergency Medical Services

Country / Region

United States

Experience Level

Agency

Title: "The Heartbeat of a Community – Freehold EMS"
Overview:
In this powerful and cinematic storytelling piece, Freehold EMS steps into the spotlight, not just as a service provider but as the lifeblood of the community it serves. This video captures the extraordinary dedication of its volunteers, blending emotional interviews with dramatic real-life scenarios to create an unforgettable narrative. The project reveals the critical role Freehold EMS plays in saving lives and emphasizes the transformative journey its members undertake—from fresh recruits to seasoned professionals in medical and law enforcement fields.
Creative Approach:
Through carefully crafted storytelling, we immerse the audience in a "day-in-the-life" montage, showcasing the urgency, precision, and camaraderie behind every emergency response. This is paired with heartfelt community testimonials from individuals whose lives have been touched by the Freehold EMS team. A heartbeat rhythm, used as a subtle motif, runs through the video—synchronizing with the actions of volunteers in the field—symbolizing the essential role these unsung heroes play in keeping the pulse of the community alive.
Impact and Goal:
This project isn’t just a recruitment tool—it’s a love letter to the tireless volunteers and a beacon for future members. It exemplifies the essence of storytelling through visuals and sound, designed to leave a lasting impact on its audience and inspire community engagement.
This video is a celebration of resilience, service, and growth, and we believe it embodies the essence of award-winning storytelling. From the adrenaline-fueled moments in the field to the heartfelt testimonials of lives changed forever, this production elevates the story of Freehold EMS and honors those who keep its heartbeat strong.

Credits

Owner
Thomas Ranieri
2024
Advertising & Design
NYX Awards 2024 Winner - Cardinals Arch, MAS
gold
winner
St. Louis Cardinals

Entrant Company

MAS

Category

Advertising & Design / Outdoor Ad Design

Country / Region

United States

2024
Pro Bono
NYX Awards 2024 Winner - Web Spanish Society of Rheumatology , Parnaso
gold
winner
Spanish Society of Rheumatology

Entrant Company

Parnaso

Category

Pro Bono / Pro Bono

Country / Region

Spain

2024
Marketing Campaign
NYX Awards 2024 Winner - This is Precision AI: Launch Campaign, weights&pulleys
gold
winner

Entrant Company

weights&pulleys

Category

Marketing Campaign / Video Marketing Campaign

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Kelp Can Help, Orca & Aura Films
gold
winner
The Zayed Sustainability Prize

Entrant Company

Orca & Aura Films

Category

Video / Sustainability & Environment

Country / Region

United Arab Emirates