Amneal - AAN 2019

Amneal tasked The Exhibit Company (TEC) to provide them with an attractive eye-popping exhibit to get them new exposure to their brand and products. TEC was to create a 20 x 30 space for the 2019 AAN Annual Congress that would achieve multiple goals and objectives within the same space. In May 2018, Amneal joined forces with Impax Laboratories to become the fifth largest generics business in the US. The plan was to elevate Amneal’s commitment to its newly acquired products and its customers and create buzz around the relaunch of Rytary. They wanted a strong support for Zomigand also have a separate business affairs area within the same 20 x 30 booth space. TEC’s goal was to convey an Amneal presence and highlight the company’s commitment to the specialty business, while also staying very product focused. Our goal was to design a dynamic/modern exhibit that would distinctly identify the company and its featured products, while maintaining a consistent look and feel throughout the entire display.
TEC’s plan to deploy the most well thought-out and effective exhibit began with inspiration from Amneal’s belief that “Today’s healthcare environment requires a new approach and new ideas.” Our solution began with designing a booth that incorporated new ideas and subtly represented Amneal’s belief statement while staying true to Amneal’s goals & objectives. We set out to create authentic and relevant connections with attendees by distinctly representing each brand and product message, encapsulated in a cohesive design execution. e incorporated internally illuminated LED custom lighting and SEG fabric light structures throughout the display. Each area corresponded to the individual brand and product color palettes, creating a distinctive representation for each message and providing a warm, inviting glow throughout. We incorporated vibrant LED point source floating lights, housed in resin Fins towards the front of the display. In order to create educational connections that engaged visitors in real-time, we incorporated interactive touchscreen monitors that told real stories from real Amneal customers. A unique 3-sided standoff backlit hanging sign was used to create a high-impact visual element to attract attendees from across the show floor.